About Us

At SOS, we are passionate about providing you with premium t-shirts and apparel that are designed with purpose in mind. Our unique value lies in offering durable tees that never quit just like the people who wear them. When you choose Sink or Swim you're representing the disciplined few who are committed to getting after it, no matter what it takes. Founded in 2023 in Wilmington, NC by Daniel Jansen van Vuuren, SOS was born out of a desire to create a message, a signal, a code that can be worn, declaring the simple choice we have to make every day. What we came up with is clothing that not only looks great and sends a message, but also feels amazing to wear as we understand the importance of feeling comfortable. Each t-shirt is meticulously made using long lasting materials, ensuring that you receive a product that not only challenges our very being with it's bold message but is also built to last as long as you do. We believe that clothing should be an investment, and our tees are designed to withstand the test of time. At Sink or Swim, we strive to create a community of like-minded individuals who appreciate the value of daily discipline, self improvement and getting after your goals! We want you to feel confident and empowered when you wear our t-shirts, knowing that you are part of something bigger. Thank you for choosing SOS. We are honored to be a part of your powerful journey. Together, let's redefine ourselves and what we are capable of.